My racing game consists of three teams:
Northern Lighters, Crimson Thunders and Wind Forcers.
Northern Lighters logo:
Northern lighters has a soft vibe, smooth and “chill”. The lines above the car represent the Northern Lights. Because these lights are usually green, I made their logo palette green/blue:
I tried out other colours too, but I thought blue fits this team the best:
The sketchbook work:
Second team is Crimson Thunders. This is their logo:
I wanted this team to have a “rough”and “violent” look. The thunder represents their personality. It can also be referred to a sound that cars make when they start their engine. I thought red/orange/yellow colours would fit this look the best:
Here are other versions of logo:
I think red and yellow contrasts together very well. I picked the last version because of the red thunder, since the team’s name is “Crimson Thunders“.
The last team is Wind Forcers and this is their logo:
The lines around the circle represent the wind.
Their look is futuristic, “light”/minimalistic. Wind can be referred to speed. Their colour palette is pinkish/grey/white. For me wind associated with lightness, so the colours shouldn’t be too bright:
Work on sketchbook: